Elevate your e-commerce website with professional product photography

Product photography is an essential element of any successful e-commerce website. High-quality product photos can help to showcase your products in the best possible light, giving potential customers an idea of what they can expect to receive when they make a purchase. 

Good product photography can also help to build trust and credibility with your customers, as it shows that you take your products and your business seriously. If you’re looking to improve the product photography on your website, here are some top tips to get you started.


Invest in good equipment. Upgrade your gear for better results!

Invest in good equipment: While it’s possible to take good product photos with a smartphone camera, investing in a high-quality digital camera will give you much more control over the final result. A DSLR camera with a good lens is generally considered the best option for product photography, as it allows you to control the aperture, shutter speed, and ISO settings to get the perfect shot. 

Look for a camera with a high megapixel count, as this will give you the highest resolution images and the best chance of capturing detailed, sharp images. It’s also a good idea to invest in a tripod, as this will help to keep your camera steady and avoid blurry images. While it may seem like a significant investment, good photography equipment can pay for itself in the long run by helping you to create professional-quality images that showcase your products in the best possible light.


Product photography of paper peony on blue backdrop by Nick Ford Photography

Use natural light - Embrace the power of sunlight.

When it comes to lighting, natural light is always the best option for product photography. It’s soft, diffused, and gives a more natural look to your images. Aim to take your photos in a well-lit room with plenty of windows, or consider shooting outside on a sunny day.

 If you do need to use artificial lighting, choose soft, diffused light sources like a lamp with a white shade or a photo light box to avoid harsh shadows. Avoid using flash, as this can create harsh, unflattering light and harsh shadows. 

It’s also a good idea to avoid shooting in direct sunlight, as this can create harsh shadows and make it difficult to get a well-exposed image. With a little experimentation, you can find the perfect lighting setup for your product photos. Just be sure to pay attention to the direction of the light and how it’s affecting your subject, as this will help to create a more flattering, natural look in your images.


Simple white background product photography of Epsom salts by Nick Ford Photography

Pay attention to composition. Composition matters, try the rule of thirds.

Pay attention to composition: Composition is a key element of good product photography and refers to the way that elements in your image are arranged in the frame. A well-composed image is visually appealing and draws the viewer’s eye to the subject. There are many different composition techniques that you can use in product photography, but one of the most effective is the rule of thirds. This involves dividing the frame into nine equal squares and placing the main subject off to one side of the frame, rather than centering it. 

This creates more visual interest and helps to draw the viewer’s eye to the product. Other composition techniques to consider include leading lines, which use lines in the image to lead the viewer’s eye to the subject, and negative space, which uses empty space around the subject to create a sense of balance and simplicity. Experiment with different composition techniques to see what works best for your products and your brand.


Edit your photos, try to enhance your images with editing software.

Even the best product photos can benefit from a little editing. Use photo editing software like Adobe Photoshop or Lightroom to crop and adjust the color, brightness, and contrast of your images. Crop your photos to remove any distractions and focus on the product.

Adjust the color to ensure that your images are accurately representing the colors of your products. Adjust the brightness and contrast to create a more visually appealing image. Just be sure not to go overboard with the editing – you want your product photos to look natural and accurate.

It’s also a good idea to save copies of your original, unedited images, as this will allow you to go back and make changes later if necessary. A little post-processing can go a long way towards creating professional-quality product images.

Use multiple angles - Showcase your products from every angle.

Showcasing your products from different angles can help potential customers get a better understanding of what they’re looking at. Try taking photos from a variety of angles, including close-ups, overhead shots, and shots from the side. This will give your customers a more complete picture of your products and help them to make an informed purchasing decision. 

It’s also a good idea to include shots of any relevant details, like patterns, textures, or writing, as this can help customers to get a better sense of what they’re buying. Just be sure to balance the number of angles and details that you include – you don’t want to overwhelm your customers with too much information, but you do want to give them enough information to make an informed decision.


Product photography.

Hire a professional - Why risk your time and money trying it yourself?

Although it is possible to shoot your own products yourself it can quickly become costly and it can eat up a lot of your time. Although we are bias – we’d always, above everything else, suggest hiring a pro to get the job done. Using our experience and high quality equipment we can really get the exact shots you are after AND you don’t have to waste your own time taking them.


By following these tips, you’ll be well on your way to improving the product photography on your website and attracting more customers. High-quality product photos are essential for any successful e-commerce website, as they help to showcase your products in the best possible light and build trust and credibility with your customers. 

Investing in good equipment, using natural light, paying attention to composition, editing your photos, and using multiple angles are all key to creating professional-quality product images. 

Remember to take your time and experiment with different techniques to find what works best for your products and your brand. With a little effort and attention to detail, you can create product photos that truly stand out and help to drive sales for your business.

Product photography of smudging kit on simple white backdrop by Nick Ford Photography